![Lakers land $100-million jersey patch deal with Bibigo - Los Angeles Times](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F788c11f5-8047-4e1a-8337-c8db7e46a3d5_3200x1800.jpeg)
Eyeballs + Ads = Sports (But Brands Could Be Even Smarter)
![Lakers land $100-million jersey patch deal with Bibigo - Los Angeles Times](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faa0294da-0253-4d49-ac45-2ff26bd6ac8f_700x355.jpeg)
The Business of Sports Jersey Ads (and how brands can be smarter) - Profluence
![Lakers land $100-million jersey patch deal with Bibigo - Los Angeles Times](https://cdnph.upi.com/svc/sv/upi/1291632236447/2021/4/3eeafa6d6a773d32efd4b4f6aafdd7e5/LA-Lakers-sign-deal-with-food-company-Bibigo-for-new-jersey-patch.jpg)
LA Lakers sign deal with food company Bibigo for new jersey patch
![Lakers land $100-million jersey patch deal with Bibigo - Los Angeles Times](https://uploads-ssl.webflow.com/646f83ebeb2de03609e8a7c0/649dc31f0b96a67c381e61a5_MLB-JERSEY-PATCH-DEALS-1.png)
Posts - All Sports
![Lakers land $100-million jersey patch deal with Bibigo - Los Angeles Times](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff02eca43-e27b-4526-92da-6e9da46e35ba_1920x1080.jpeg)
Eyeballs + Ads = Sports (But Brands Could Be Even Smarter)
![Lakers land $100-million jersey patch deal with Bibigo - Los Angeles Times](https://l450v.alamy.com/450v/2petptx/vlade-divac-left-asks-lakers-gm-mitch-kupchak-if-he-can-take-home-his-new-los-angeles-lakers-jersey-tuesday-july-20-2004-during-a-news-conference-announcing-his-signing-with-the-lakers-at-their-training-facility-in-el-segundo-calif-divac-played-the-past-six-seasons-for-the-sacramento-kings-the-36-year-old-center-will-fill-the-spot-left-vacant-when-shaquille-oneal-was-traded-to-miami-last-week-divac-an-unrestricted-free-agent-still-has-a-home-in-los-angeles-he-has-agreed-to-a-two-year-dealthat-reportedly-will-pay-him-49-million-for-next-season-ap-photodamian-dovarganes-2petptx.jpg)
A new Los Angeles Lakers' jersey with a Bibigo patch is seen during the team's kick-off event to announce a new global marketing partnership with Bibigo, a popular South Korean food company
![Lakers land $100-million jersey patch deal with Bibigo - Los Angeles Times](https://pbs.twimg.com/media/E_xk7bQXoAAx5um.jpg)
NBALakersReport on X: BREAKING: Lakers land a 5-year, $100M jersey patch deal with Korean foodmaker Bibigo. / X
![Lakers land $100-million jersey patch deal with Bibigo - Los Angeles Times](https://l450v.alamy.com/450v/2mbdh6n/new-york-usa-20th-jan-2023-los-angeles-lakers-kobe-bryant-1978-2020-signed-jersey-during-the-the-one-press-preview-at-sothebys-new-york-ny-january-20-2023-photo-by-anthony-beharsipa-usa-credit-sipa-usalamy-live-news-2mbdh6n.jpg)
A new Los Angeles Lakers' jersey with a Bibigo patch is seen during the team's kick-off event to announce a new global marketing partnership with Bibigo, a popular South Korean food company
![Lakers land $100-million jersey patch deal with Bibigo - Los Angeles Times](https://i.redd.it/p5vbwyd4pd381.jpg)
Lakers x Xbox collab : r/xboxone
![Lakers land $100-million jersey patch deal with Bibigo - Los Angeles Times](https://l450v.alamy.com/450v/2gn26tj/a-new-los-angeles-lakers-jersey-with-a-bibigo-patch-is-seen-during-the-teams-kick-off-event-to-announce-a-new-global-marketing-partnership-with-bibigo-a-popular-south-korean-food-company-at-the-ucla-health-training-center-in-el-segundo-california-on-monday-september-20-2021-ahead-of-the-2017-18-nba-season-the-nba-put-into-action-its-patch-program-that-allowed-nba-teams-to-rent-out-a-small-square-25-inches-by-25-inches-on-the-left-shoulder-of-their-jerseys-to-outside-companies-the-lakers-100-million-partnership-with-bibigo-is-now-the-largest-jersey-patch-deal-in-the-nba-its-als-2gn26tj.jpg)
A new Los Angeles Lakers' jersey with a Bibigo patch is seen during the team's kick-off event to announce a new global marketing partnership with Bibigo, a popular South Korean food company
![Lakers land $100-million jersey patch deal with Bibigo - Los Angeles Times](https://koreatownlosangeles.com/wp-content/uploads/2021/09/bibigo.jpg)
LA Lakers Score 5-Year $100M Sponsorship from Korean Company Bibigo