/cdn.vox-cdn.com/uploads/chorus_asset/file/23186907/Screen_Shot_2022_01_21_at_9.47.04_PM_1_.jpg "Rebranding the Chicago White Sox - South Side Sox")
Rebranding the Chicago White Sox - South Side Sox
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The White Sox Don't Need to Rebrand – Chicago White Sox baseball blog
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White Sox 1990 rebrand instilled a sense of pride in fans
