Marketing Lessons From the Deion Sanders Brand Playbook
West Ranch QB Ryan Staub 'honored' to be part of Deion Sanders' plan at Colorado – Daily News
An exclusive insider account with unprecedented access to Deion Sanders, his staff, and players, who are shattering expectations weekly and changing
Coach Prime: Deion Sanders and the Making of Men|Hardcover
Deion Sanders masterclass in marketing: authenticity and consistency., Adweek posted on the topic
Power, Money and Sex: How Success Almost Ruined My Life [Book]
The Deion Sanders Effect: A Masterclass in Marketing, Branding, and Seizing the Day, by Dr. Kimberly N. West, Sep, 2023
Marketing Lessons From the Deion Sanders Brand Playbook
Deion Sanders' $1.2M Marketing Masterstroke: Turning Adversity into Opportunity
Marketing Lessons From the Deion Sanders Brand Playbook
Coach Prime,' My Special Aflac Ducks win over Children's of Mississippi patients - University of Mississippi Medical Center
Give me my Theme Music: How Coach Prime is Impacting the Landscape of College Football