![Haaland forced to wear '9' for marketing purposes](https://www.soccerbible.com/media/146177/haaland-1-min.jpg)
Erling Haaland Officially Signs With Nike - SoccerBible
![Haaland forced to wear '9' for marketing purposes](https://www.sportsnet.ca/wp-content/uploads/2022/08/Haaland-1040x572.jpg)
With Haaland, Manchester City still the team to beat in England
![Haaland forced to wear '9' for marketing purposes](https://www.telegraph.co.uk/content/dam/football/2023/03/31/TELEMMGLPICT000329497364_trans_NvBQzQNjv4Bq-6OBTXBO58Snc-OaljrOa6qBJn18mQ-Rf2GN6jmM4f0.jpeg)
Erling Haaland's Nike deal illustrates Man City man has become an iconic talent
![Haaland forced to wear '9' for marketing purposes](https://dims.apnews.com/dims4/default/5c91c19/2147483647/strip/true/crop/4791x2695+0+250/resize/1440x810!/quality/90/?url=https%3A%2F%2Fassets.apnews.com%2F14%2F0c%2F92d15f467677509b6ed85a6e4241%2Ffa614772612548fcb9464df3c97c67c0)
Haaland ends barren streak in Champions League with 2 goals in Man City's 3-1 win over Young Boys
![Haaland forced to wear '9' for marketing purposes](https://i2-prod.mirror.co.uk/incoming/article31122160.ece/ALTERNATES/s1200c/0_Erling-Haaland-Pep-Guardiola.jpg)
Pep Guardiola fired training ground warning to Erling Haaland - I will smash you - Mirror Online
![Haaland forced to wear '9' for marketing purposes](https://media.cnn.com/api/v1/images/stellar/prod/221003115716-haaland-manchester-debry.jpg?c=original)
Erling Haaland is on track to crush Premier League records
![Haaland forced to wear '9' for marketing purposes](https://www.thesun.co.uk/wp-content/uploads/2023/04/ac-haaland-sponsors-offplat-1.jpg?strip=all&quality=100&w=1920&h=1080&crop=1)
Inside Haaland's fortune, from £200m Nike sponsorship deal to £900k-per-week Man City contract and £560m investment
![Haaland forced to wear '9' for marketing purposes](https://assets.bundesliga.com/tachyon/sites/2/2021/09/haaland-bvb.jpg?crop=0px,0px,1920px,1080px&fit=533,300)
Borussia Dortmund striker Erling Haaland's record-breaking Bundesliga career in numbers
![Haaland forced to wear '9' for marketing purposes](https://assets.bundesliga.com/tachyon/sites/2/2021/02/haaland-bvb.gif?crop=0px,0px,1920px,1080px&fit=1140,1140)
Erling Haaland, a striker set to dominate world football
![Haaland forced to wear '9' for marketing purposes](https://i0.wp.com/www.soccercleats101.com/wp-content/uploads/2023/05/Erling-Haaland-with-Nike-Phantom-GX.jpg?resize=618%2C447&ssl=1)
Unleashing Force9: Nike and Erling Haaland Join Forces for the Future of Football - Soccer Cleats 101
![Haaland forced to wear '9' for marketing purposes](https://external-preview.redd.it/SNYMJoignuvQR70vQ9-IMdwR0yMzXp-2iYnjCE6lSHk.jpg?width=640&crop=smart&auto=webp&s=592167f2742e7f81c2c44618f3528d902a419b06)
Erling Haaland will no longer be wearing shirt number 23 for Norway. His new number is 9 : r/soccer
![Haaland forced to wear '9' for marketing purposes](https://www.thetimes.co.uk/imageserver/image/%2Fmethode%2Ftimes%2Fprod%2Fweb%2Fbin%2F3e08eaa6-c26d-11ec-8413-422ef6319ad0.jpg?crop=1993%2C1121%2C50%2C124)
Erling Haaland's marketing potential is as valuable to Manchester City as his firepower