![Lakers land $100-million jersey patch deal with Bibigo - Los Angeles Times](https://c8.alamy.com/zooms/6/79a8ec36f4b846389e1af11e658d02d0/2gn26ty.jpg)
New Los Angeles Lakers' jerseys with a Bibigo patch are displayed during the team's kick-off event to announce a new global marketing partnership with Bibigo, a popular South Korean food company at the UCLA Health Training Center in El Segundo
![Lakers land $100-million jersey patch deal with Bibigo - Los Angeles Times](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faa0294da-0253-4d49-ac45-2ff26bd6ac8f_700x355.jpeg)
The Business of Sports Jersey Ads (and how brands can be smarter) - Profluence
![Lakers land $100-million jersey patch deal with Bibigo - Los Angeles Times](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F529da524-7fc0-4fdb-b164-b5b2c5f00181_1200x668.jpeg)
Eyeballs + Ads = Sports (But Brands Could Be Even Smarter)
![Lakers land $100-million jersey patch deal with Bibigo - Los Angeles Times](https://ca-times.brightspotcdn.com/dims4/default/3c5326b/2147483647/strip/false/crop/3060x2012+0+0/resize/1486x977!/quality/75/?url=https%3A%2F%2Fcalifornia-times-brightspot.s3.amazonaws.com%2Fd7%2F32%2F21f04e8d49369d8c75c60ce41ff7%2Fstaples-center-court.jpg)
Lakers GM: All players on team will be vaccinated this season - Los Angeles Times
![Lakers land $100-million jersey patch deal with Bibigo - Los Angeles Times](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F788c11f5-8047-4e1a-8337-c8db7e46a3d5_3200x1800.jpeg)
Eyeballs + Ads = Sports (But Brands Could Be Even Smarter)
![Lakers land $100-million jersey patch deal with Bibigo - Los Angeles Times](https://ca-times.brightspotcdn.com/dims4/default/a80d75e/2147483647/strip/true/crop/3589x2400+6+0/resize/320x214!/quality/75/?url=https%3A%2F%2Fcalifornia-times-brightspot.s3.amazonaws.com%2Fe3%2F25%2F4ef5369e4e34aec230412dadf0df%2Fap22342071802376.jpg)
Lakers land $100-million jersey patch deal with Bibigo - Los Angeles Times
![Lakers land $100-million jersey patch deal with Bibigo - Los Angeles Times](https://img.bleacherreport.net/img/slides/photos/004/487/472/113d52050a84131a56ded27d56b688ca_crop_exact.jpg?h=200&w=300&q=70&crop_x=center&crop_y=top)
Lakers, Bibigo Agree to Reported 5-Year Jersey Sponsorship Deal Worth More Than $100M, News, Scores, Highlights, Stats, and Rumors
![Lakers land $100-million jersey patch deal with Bibigo - Los Angeles Times](https://i.redd.it/pnbeyl5bklt71.jpg)
Goon] The Lakers have announced a new jersey sponsor for the upcoming season: Bibigo, a Korean-inspired food company. : r/nba
![Lakers land $100-million jersey patch deal with Bibigo - Los Angeles Times](https://external-preview.redd.it/CA5qtdobPJ4AvA9diDPdUeNub6qEJ01j2Rr7sNDTsAs.jpg?auto=webp&s=8893093f128c45f4bf9d93eca9da12456a8c7700)
Lakers land $100-million jersey patch deal with Korean foodmaker Bibigo : r/korea
![Lakers land $100-million jersey patch deal with Bibigo - Los Angeles Times](https://cdnph.upi.com/svc/sv/upi/1291632236447/2021/5/04e19e96ec7b6ac87c786b2b95bf54b1/LA-Lakers-sign-deal-with-food-company-Bibigo-for-new-jersey-patch.jpg)
LA Lakers sign deal with food company Bibigo for new jersey patch
![Lakers land $100-million jersey patch deal with Bibigo - Los Angeles Times](https://l450v.alamy.com/450v/2n2391x/los-angeles-lakers-new-draft-picks-dangelo-russell-from-left-anthony-brown-and-larry-nance-pose-with-their-jerseys-during-a-news-conference-monday-june-29-2015-in-el-segundo-calif-ap-photojae-c-hong-2n2391x.jpg)
New Los Angeles Lakers' jerseys with a Bibigo patch are displayed during the team's kick-off event to announce a new global marketing partnership with Bibigo, a popular South Korean food company at
![Lakers land $100-million jersey patch deal with Bibigo - Los Angeles Times](https://library.sportingnews.com/styles/crop_style_16_9_desktop_webp/s3/2022-06/Stephen%20Curry%20Golden%20State%20Warriors_1.jpeg.webp)
Why is Rakuten on the Warriors' jerseys? Golden State sponsored by cash back shopping website
![Lakers land $100-million jersey patch deal with Bibigo - Los Angeles Times](https://image-cdn.essentiallysports.com/wp-content/uploads/GettyImages-1231051144.jpg?width=600)
New Jersey Patch Deal Sees Los Angeles Lakers Profit Big Time - EssentiallySports
![Lakers land $100-million jersey patch deal with Bibigo - Los Angeles Times](https://uploads-ssl.webflow.com/646f83ebeb2de03609e8a7c0/64e64c4e27e4e1bf2970d916_W9pOv91h63YgIkKlYwtVHWdo6Vp8wY31t9HfKaVi4xQa9AejRs27f8E2ZL8DOesoED0xFWHpw6rkHEBkTFjl7mpv7FikRLUqMOjJ3HRt_ceXblNghFX1VjE59xhJikxMtGf2tehxhWiaM-6PSxwXCZ0.png)
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