BTS, 'Parasite' and Now Baseball: South Korean Pop Culture Is Having a Moment - WSJ

Will the Korean Pop Culture Boom Have Legs? - WSJ

Umpire Scorecards] Umpire: Jeff Nelson Final: Athletics 7, Blue Jays 5 : r/ baseball

Who is Making Asian American Pacific Islander History in 2021: The GMA Inspiration List - ABC News

BTS Jimin's top brand power causes his Wall Street Journal cover magazine to lead sales in South Korea

Will Hallyu Swell to a Tidal Wave? Korea's Future as a Cultural Superpower

PDF) Online Webcast Demand vs. Offline Spectating Channel Demand (Stadium and TV) in the Professional Sports League

K-Pop Band BTS to Focus on Solo Projects - WSJ

BTS and Blackpink Sell Out Arenas. Can a K-Pop Musical Sell Out Broadway? - WSJ

Are K-Pop Stars the World's Biggest 'Influencers'? - WSJ

Podcasts/Videos 2020

Full article: De/Constructing the soft power discourse in Hallyu