Why MLS clubs are rebranding, how some got it wrong, and why that's an opportunity to build fan trust - ESPN

Building a Brand - Lessons for an MLS Franchise

The Rebrand Blueprint: What Clubs Get Both Right and Horribly Wrong - Urban Pitch

In the News — What's Next Input — Kosner Media

Building a Brand - Lessons for an MLS Franchise

Major League Soccer has a 25-year plan, but it needs to secure huge media deals first

Disney and ESPN bet big on entering gambling arena – but will they win?, Sport

The Rebrand Blueprint: What Clubs Get Both Right and Horribly Wrong - Urban Pitch

The MLS returned and soccer fans immediately hated the big Adidas logo on the field

San Diego Football Club have officially announced their name and branding. Ahead of the unveil, I chatted with team CEO Tom Penn about the decisions behind the branding, the criticism that emerged

Apple and Major League Soccer unveil live event production plan and talent pairings for MLS Season Pass

8 Panelists Paint The Full Picture of 20 Years of 'Around The Horn