![Columbus Crew rebrand flops after fans save club—again - Sports](https://preview.redd.it/ihdr5ukhrey61.jpg?width=640&crop=smart&auto=webp&s=4e31734e6dc532895bcf2c91de98ca4f504a7e69)
My proposal to rectify Columbus Crew's terrible rebranding! Retains some of its history and tradition of the club and fans while meeting the front office's forward focus. Not Columbus without the crew
![Columbus Crew rebrand flops after fans save club—again - Sports](https://preview.redd.it/9kycsw4g49691.jpg?width=640&crop=smart&auto=webp&s=5f75098106598e2aba8da7a0942951ea6f752a59)
My proposal to rectify Columbus Crew's terrible rebranding! Retains some of its history and tradition of the club and fans while meeting the front office's forward focus. Not Columbus without the crew
![Columbus Crew rebrand flops after fans save club—again - Sports](https://i.redd.it/4tjo4x87mw171.jpg)
My proposal to rectify Columbus Crew's terrible rebranding! Retains some of its history and tradition of the club and fans while meeting the front office's forward focus. Not Columbus without the crew
![Columbus Crew rebrand flops after fans save club—again - Sports](https://a.espncdn.com/combiner/i?img=/photo/2021/0430/r847747_2_1296x1296_1-1.jpg&w=130&h=130&scale=crop&location=center)
Why Columbus has angered fans after dropping 'Crew' from its name - ESPN
![Columbus Crew rebrand flops after fans save club—again - Sports](https://www.dispatch.com/gcdn/presto/2021/03/02/NCOD/17c4a1ad-6f7f-4e0a-85c6-5e67b0b66b3d-sp_crew_030220_ac_23.JPG)
Columbus Crew: Name changed back, logo to be redone after fans revolt
![Columbus Crew rebrand flops after fans save club—again - Sports](https://ewscripps.brightspotcdn.com/dims4/default/26127e4/2147483647/strip/true/crop/1200x1200+0+0/resize/1200x1200!/quality/90/?url=http%3A%2F%2Fewscripps-brightspot.s3.amazonaws.com%2F07%2Fe9%2Fbdbd7dd943d0936cf62b26348421%2Fcrewcollection-1200x1200.jpeg)
Columbus Crew'srebrand leaves fans puzzled
![Columbus Crew rebrand flops after fans save club—again - Sports](https://www.reuters.com/resizer/NrqqJ8lvgsLkGZLUBi7dWcW_pSk=/1920x2400/smart/filters:quality(80)/cloudfront-us-east-2.images.arcpublishing.com/reuters/5WJHUZIQDROVTMMRZLRRJDNNBY.jpg)
Columbus Crew rebrands to Columbus SC, upsetting fan base
![Columbus Crew rebrand flops after fans save club—again - Sports](https://www.dispatch.com/gcdn/presto/2023/02/15/NCOD/b7fe6dea-db22-467a-8c32-c4f614c85dcf-Columbus_Crew_-_VeloCITY_Kit_-_2023_1.png?crop=3839,2160,x0,y835&width=660&height=372&format=pjpg&auto=webp)
Columbus Crew SC to rebrand, change name and unveil new logo
![Columbus Crew rebrand flops after fans save club—again - Sports](https://abc6onyourside.com/resources/media/baaeddee-ae6f-4ad9-8b0e-291a9d8dc8e5-NewCrewSClogoonbackground.png)
Columbus Crew SC rebrand imminent after new logo leaks, supporters share backlash
![Columbus Crew rebrand flops after fans save club—again - Sports](https://cdn.vox-cdn.com/thumbor/A4lYKne2aJ75HmpXO-sLTZz48-E=/0x0:5184x3456/1200x0/filters:focal(0x0:5184x3456):no_upscale()/cdn.vox-cdn.com/uploads/chorus_asset/file/9537571/usa_today_10362414.jpg)
Columbus losing Crew SC sucks (for everyone)