How one mail-order ad turned New Era into the MLB hat king almost overnight

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Side Logo: Glow in the Dark Glow in the dark only works when you charge the hat by exposing the hat in the light and then going into the darkness right away. It does NOT glow in the dark continuously or without charging. The glow in the dark effect fades fairly quickly.

Tampa Bay Devil Rays Inaugural Season 1998 New Era 59FIFTY Fitted Hat (Pinot Red Walnut Panama Tan UnderBrim) 7 3/8

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