![Columbus Crew rebrand flops after fans save club—again - Sports Illustrated](https://cdn.ghanasoccernet.com/2021/05/609a46a3ed078.jpg)
Why Columbus has angered fans after dropping 'Crew' from its name
![Columbus Crew rebrand flops after fans save club—again - Sports Illustrated](https://www.columbusmonthly.com/gcdn/authoring/2013/03/13/NCOA/ghows-OH-b1874450-1bcb-4cf3-875e-703d04c24f3e-702387f5.jpeg)
Columbus Crew: Soccer supporter culture explained
![Columbus Crew rebrand flops after fans save club—again - Sports Illustrated](https://abc6onyourside.com/resources/media/35f48692-0e59-4336-8ecc-ca55baab0664-full1x1_CrewSC.png?1620850315839)
Columbus SC owners respond to pushback on Crew's rebrand
![Columbus Crew rebrand flops after fans save club—again - Sports Illustrated](https://media.bizj.us/view/img/10710280/crew-sc-vs-toronto-mls-playoffs-2*1200xx5760-3246-0-592.jpg)
More than a hashtag: The real story of the Save the Crew movement
![Columbus Crew rebrand flops after fans save club—again - Sports Illustrated](https://www.columbusmonthly.com/gcdn/authoring/2013/03/13/NCOA/ghows-OH-b1874450-1bcb-4cf3-875e-703d04c24f3e-d8a7194f.jpeg)
Columbus Crew: Soccer supporter culture explained
![Columbus Crew rebrand flops after fans save club—again - Sports Illustrated](https://www.columbusmonthly.com/gcdn/authoring/2013/03/13/NCOA/ghows-OH-b1874450-1bcb-4cf3-875e-703d04c24f3e-92a149f7.jpeg)
Columbus Crew: Soccer supporter culture explained
![Columbus Crew rebrand flops after fans save club—again - Sports Illustrated](https://a.espncdn.com/combiner/i?img=/photo/2021/0510/r852106_1296x1296_1-1.jpg&w=130&h=130&scale=crop&location=center)
Why Columbus has angered fans after dropping 'Crew' from its name
![Columbus Crew rebrand flops after fans save club—again - Sports Illustrated](https://preview.redd.it/zoy2mw4g49691.jpg?width=640&crop=smart&auto=webp&s=163f287a0d2a90aa95a0936389b152e781844e9d)
My proposal to rectify Columbus Crew's terrible rebranding
![Columbus Crew rebrand flops after fans save club—again - Sports Illustrated](https://lookaside.instagram.com/seo/google_widget/crawler/?media_id=2571313602943189720)
Columbus SC owners respond to pushback on Crew's rebrand
![Columbus Crew rebrand flops after fans save club—again - Sports Illustrated](https://www.columbusmonthly.com/gcdn/authoring/2013/03/13/NCOA/ghows-OH-b1874450-1bcb-4cf3-875e-703d04c24f3e-8933d0f4.jpeg)
Columbus Crew: Soccer supporter culture explained
![Columbus Crew rebrand flops after fans save club—again - Sports Illustrated](https://i.redd.it/ciob7yb4tt671.jpg)
My proposal to rectify Columbus Crew's terrible rebranding
![Columbus Crew rebrand flops after fans save club—again - Sports Illustrated](https://www.si.com/.image/t_share/MTgwOTIyMjcxMDE4MjYzNjQw/columbus-crew-fans-rebrand.jpg)
Columbus SC brand change from Crew follows MLS's conformity trend
![Columbus Crew rebrand flops after fans save club—again - Sports Illustrated](https://cdn.ussoccerplayers.com/images/2020/01/columbus-crew-fans-save-movement-2018.jpg)
The continuing story of the Columbus Crew
![Columbus Crew rebrand flops after fans save club—again - Sports Illustrated](https://www.dispatch.com/gcdn/presto/2021/01/03/NCOD/d46b75ce-ccbf-4cf9-8081-fe9b507c9f36-sp_crew_022620_ac_08.JPG?crop=3342,1880,x0,y255&width=3200&height=1801&format=pjpg&auto=webp)
Why Columbus Crew front office believes name, logo needed to change